Yves Saint Laurent studied in Paris, graduating in modern languages, and was employed by Chritian Dior in 1955 after winning an international design competition. Saint Laurent became Haute Couture designer when Dior died in 1957. Eventually, he opened his own couture house, financed by Pierre Berge, in 1962. Saint Laurent launched its first women's perfume, Y in 1964. In 1971, the design house unveiled its Rive Gauche perfume; that same year, Jean Loup Sieff photographed Yves in the nude for the advertising campaign of his first men's cologne Pour Hommes. 1977 saw the launch of the very popular Opium perfume. Other YSL fragrance offerings include Baby Doll and Cinema perfumes and Young, Sexy Lovely or YSL, a play on the designer's initials.