Vita Liberata: the odourless self-tanning company. Vita Liberata's mission is to help you achieve a natural, glowing tan by providing the finest self-tanning products around. They are an Irish-based company who have worked tirelessly to create self-tanning products without alcohol, patching, streaking, scaling, and smell. Vita Liberata are attempting to tan every woman in Britain, and are making inroads with UK celebrity, earning a recent contract to tan all participants in the X Factor 2010 Live Tour.