Van Cleef & Arpels is a French jewellery, watch, and perfume company that was founded in 1896 by Salomon Arpels and Alfred Van Cleef. They opened their first boutique in 1906 at 22 place Vendôme, Paris. Van Cleef & Arpels are renowned for their expertise in precious stones and have won particular acclaim for a groundbreaking gem-setting procedure known as the Mystery Setting.