Sean Combs is a US hip hop star, best known by his stage name Puff Daddy, and later P Diddy or simply Diddy. Combs found his biggest success in covering Sting and the Police's 'I'll Be Watching You' as 'I'll Be Missing You' in the wake of the death of the Notorious B.I.G. Diddy later became famous for his relationship with Jennifer Lopez. Combs formed the clothing and fragrance line, Sean John Inc. in 1998, and has released scents such as Unforgivable Woman and Man, and I Am King.