For the past century, L'Oréal has endeavoured to cement its position as the world's leading cosmetics company. Above and beyond its financial success, however, L'Oréal's track record reflects an endless quest: a quest for innovation, begun a century ago by scientist and inventor Eugène Schueller, driven by tireless research and buoyed by a steadfast pioneering spirit. A quest for excellence through increasingly safe, imaginative and effective products. A quest for diversity and a range of cultures to meet the needs of men and women around the globe and make beauty products available to as many people as possible. A quest for purpose, a cornerstone of the L'Oréal approach, combining economic growth, ethics, social and environmental responsibility. A quest filled with passion, transcending borders in a bid to make the world more beautiful.