In 1983 Josiane and her husband Joseph, an interior designer, created their label, "Lolita Lempicka", in homage to Nabokov's novel and to the painter Tamara de Lempicka. As the fashion house took off, the couple found it simpler to change their names to Lolita and Joseph-Marie Lempicka.The Lempicka company rapidly expanded into the international marketplace. In 1987 they signed on Kashiyama to direct their boutiques in Japan, and created a junior diffusion line, Lolita Bis. Lolita has won several awards for her fragrance line Parfums Lolita Lempicka including Best Women's Fragrance awarded jointly by the Fragrance Foundation and the American FIFI award in 1998.