Joop! is a German fashion brand formed in 1986 by Wolfgang Joop in Hamburg. The company initially sold high-end clothes, but have since remarketed themselves as a more youthful  and affordable brand. Although the fashion line has seen trouble, facing bankruptcy before being taken over by the Holy Fashion Group, the fragrance side of the firm has gone from strength to strength, featuring such popular names as Joop Thrill, Go, and Night Flight.