Jimmy Choo is a Malaysian fashion designer (born in 1957) who became known for his line of exquisite women's shoes, most popularly when they were regularly featured on the television show Sex and the City. As a young man, Choo moved to London to study fashion at college, and opened his workshop in Hackney in 1986. By 2001, his company was valued at £20 million, and Choo sold his 50% stake to concentrate on developing an exclusive high-end fashion line under the name of Jimmy Choo Couture. Jimmy Choo released his first perfume in 2011 to a rapturous response.