Fake Bake originated from America in 1995, and was the first self-tan to combine naturally derived tanning agents, guaranteeing longer-lasting, more natural-looking results. The Fake Bake range was an instant success, with beauty experts and celebrities championing the products, and they became something of a phenomenon after the range was voted No.1 Self-Tanner by the influential New York Times, after being tested against 22 other top-selling self-tanning products.