Zino Davidoff was a man with a sense for essentials, who understood enjoying the moment, and who made this enjoyment a philosophy. He began his career as a purveyor of fine things, building an empire that later came to include a range of fragrances. Today, his Cool Water scent is one of the world's favourites, and recognisable for its advertising campaigns featuring Josh Holloway, who portrays Sawyer in TV's Lost.