Fragrance Mad - Editor's Review Burberry Body, the new women's fragrance from Burberry, hits the shelves of FragranceMad from today. I was so excited when a review sample landed on my desk as Burberry Body is long anticipated and has been in development for years.
First impressions are good, Burberry Body comes packaged in a tall, elegant bottle with a jewel like top - this will look stunning on anyone's dressing table. Burberry said they wanted to create a 'sensual and feminine...modern and delicate' fragrance and I think they've succeeded.
This is a floral fragrance at its finest. The rose aspect is immediately apparent without being overwhelming, and this quickly blends with other floral notes to blend in to a warm, woody mid note. It is feminine, sophisticated and romantic but not fussy or overbearing.
Burberry has done a wonderful job at developing such a good all round fragrance. If you're going to be a winter bride this year this could be the perfect romantic, sensual fragrance for your special day. But equally, maybe you just want to treat yourself to a brand new fragrance that you could wear to a special meal, out for lunch or to work to make you feel fabulous. Burberry Body would be perfect for almost any occasion or situation.
The thing I like the most about Burberry Body is the warmth and depth of the fragrance; this is a wonderful scent for autumn. I can imagine spritzing it on, then wrapping up warm to go out on a cold day and then catching wonderful wafts of this deliciously feminine warm scent in the cold winter air. The fragrance smells as if it was made to be worn with this season's warm knits, cosy tights and luxurious scarves.
If the perfume has one downside, it is that it's not quite 'edgy' enough for night time clubbing or parties. It depends on your taste but I love a really deep, sensual perfume for evenings out on the town - think Dior Addict or Calvin Klein Euphoria. Burberry Body wouldn't quite cut it for me on these occasions, but other than this, it is a definite all-rounder that I'll definitely be treating myself to and wearing all winter.
Who would I recommend Burberry Body to? Anyone who likes feminine or floral fragrances who wants to feel as though they have been wrapped up in a luxurious, warm, pretty scent. As a guide, if you liked Chloe 2008 or Sarah Jessica Parker Lovely you'll like this.
“We have been working on this for a few years now. Burberry Body for us is so much more than a fragrance; it is the biggest launch we have ever done, one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world. We wanted to create something iconic, unique and special – placing the attitude and energy of the trench coat at the centre – connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities. We are uniting all our audiences and giving them a very distinctive point of view.”
CHRISTOPHER BAILEY
Burberry Chief Creative Officer
Burberry Body is the next chapter in 155 years of Burberry history
The fragrance and the campaign are multi-faceted reflecting
the multi-faceted nature of the brand
Burberry Body is a brand launch, not just a fragrance launch
Burberry Body is the Burberry world translated into a scent, embodying
all the qualities of the modern global British brand
Seductive, sensual, elegant, timeless, iconic and memorable
THE FRAGRANCE
“The fragrance is very British and is the most sensual and feminine fragrance we have ever worked on. It’s sophisticated, it’s modern and it’s delicate. We wanted it to be light and feminine but also distinctive - something that appeals to women regardless of their age, it’s more of an attitude. The effortlessly sensual notes of rose and iris combined with woody top notes create this iconic scent which is unmistakably British.”
CHRISTOPHER BAILEY
Burberry Chief Creative Officer
Burberry Body is a feminine and effortlessly sensual fragrance
with an eclectic combination of refined ingredients
The scent has top notes of fresh green absinthe, illuminating elegant peach and refined freesia
The floral bouquet of natural rose absolute and iris blends gently with subtle
warm tones of sandalwood to form the heart notes
Woody cashmeran, creamy vanilla, sensual amber
and musk compose the base
THE BOTTLE
“I often describe Burberry as a multi-faceted diamond and so it seemed completely natural that a fragrance that represents all of the different moods, attitudes and expressions of the brand is packaged in a jewel-like shape. The colours reflect the sensual and emotive nature of the scent. I wanted the bottle to be desirable as an object, not only because of the scent. I am always inspired by architecture and I wanted to translate the sensuality of the fragrance using these gentle rose gold and nude filters into something iconic and distinctive.”
CHRISTOPHER BAILEY
Burberry Chief Creative Officer
Multi-faceted, iconic glass bottle with rose gold engraved check
Made with the same craft, intensity and modernity as the trench coat
Jewel-like, elegant and feminine design combines with the sophisticated packaging
to create a feeling of pure luxury
Reflects the multi-faceted dimensions and layers of the Burberry brand
Rose gold refracts the light and filters the colour
throughout the bottle
THE PACKAGING
“We wanted the whole experience to be very sensual and luxurious – the tactile texture of the packaging reflects the fabric of the iconic Burberry trench coat, almost as if the packaging was the trench coat wrapping the Burberry girl and protecting her from the elements.”
CHRISTOPHER BAILEY
Burberry Chief Creative Officer
THE BODY
“Rosie is this beautiful, sensual English rose
and perfectly captures the spirit of Burberry.
She has this perfect balance of sensuality and
confidence with humility.
Burberry is part of her history and it felt perfectly
natural for her to be our first Burberry Body.”
CHRISTOPHER BAILEY
Burberry Chief Creative Officer
British actress and model Rosie Huntington-Whiteley is the first Burberry Body
