Bourjois: In the 19th century, respectable women rarely wore make-up; that delight was left for actresses and ladies of the night. When they wanted to brighten their looks, they either pinched their cheeks, rubbed in beetroot or strawberry juice or used greasy uncomfortable make-up made from fats. However, Alexander Napoleon Bourjois was set to change all that. Inspired by the theatre and his love of the stars of the stage, he created a light quality stage make-up that became the "Official Supplier to the Imperial Theatre". This first ever "dry" powder make-up was called Rouge Fin De Theatre.