Benefit Cosmetics was founded in 1976 in San Francisco by twin sisters Jean Ann and Jane Ann Ford as The Face Place. Benefit Cosmetics will make you look lovely & feel beautiful all through the day . The company's products have a glamour-girl sensibility, with clever names and pin-up lasses on nearly every package. Benefit sells its lines and offers facial services through more than 2,000 counters called "Beauty Bars" in department stores and beauty specialty shops worldwide, including the UK. It also has about a dozen dedicated boutiques.